Every year, after Thanksgiving, we have the Black Friday sales. Consumers have wads of cash, and they are ready to spend. A lot of these purchases are in anticipation of Christmas. There will be a LOT of great pets to choose from.
However, many municipal animal shelters are CLOSED that day and through that weekend. So, dogs that could have been adopted languish, people shop elsewhere for other stuff, and dogs are put down as a result.
Try this: contact your local shelters and see if they are planning on highly visible, well located, well promoted adoption events for the Black Friday sales events. That means the days leading up to Thanksgiving and the week after. They should be open extended hours, retail hours, that entire time. Local rescues should be invited to participate, and a central searchable database, or a web page with a list of links to reputable contacts, should be publicized widely.
If you want help in developing a business plan for these efforts, I’m available for consultations.