PressKit

Press Kit: Overview

This Press Kit is a package of written material which tells about professional dog trainer and behaviorist, Sam Basso. It is intended for use by TV and radio producers, and newspaper and magazine editors in the hopes of educating the public about responsible dog ownership and fair dog laws.

Included in this Press Kit are: FACT SHEET: chronicling important milestones in Sam Basso’s professional dog training career STORY IDEAS: ways Sam Basso can help educate the public about responsible dog ownership and fair dog laws PHOTOS: of Sam Basso EVENTS: List of past, current and upcoming events featuring Sam Basso TESTIMONIALS: from past customers and others that have worked with Sam Basso PRESS RELEASES: containing commentary, interesting stories and events involving Sam Basso

Press Kit: Background

Sam Basso is a professional dog trainer and behaviorist, providing services to pets and their owners, primarily in the Seattle/ Eastside metropolitan area. He is known for his kind, intelligent, scientific and humane training methods. Lessons are geared towards practical obedience and behavioral modification for companion dogs. SamTheDogTrainer.com is built on a combination of common sense training, scientific principles, animal welfare ideals, and Sam Basso’s unique personal touch. Sam Basso is unique in that his approach to dog training and animal welfare has such a broad appeal. He has appeared on his own TV show, has been a guest radio expert, gives seminars locally and nationally, publishes his own monthly newsletter, and is active in promoting fair laws for dogs and dog owners.

Founding of SamTheDogTrainer.com

Dogs had been a hobby of Sam Basso’s since 1986.

SamTheDogTrainer.com, as a concept, was founded by Sam Basso in 1996. The idea grew out of three important events. First, Sam Basso was divorced in 1995. As many people do after a divorce, it caused him to examine many areas of his life, including his choice of career. Second, Sam Basso happened upon an autobiographical book, by a well known dog trainer. This book gave Sam the idea that he could turn his hobby into a career. Third, Sam Basso noticed an alarming trend that cities all across the U.S. were considering and passing breed ban legislation. Sam’s outrage over the mistreatment and neglect of dogs by their owners, and the overreaction by the public by banning certain breeds of dog, gave Sam Basso a mission: to educate the public about responsible dog ownership. Out of this was the creation of the concept of a different kind of dog training school. Sam Basso decided the focus of the business would be working with companion dogs and their owners, and on the side, Sam Basso would speak out for responsible dog ownership and reasonable dog laws. Sam Basso says, In order to do a story on me, one needs to understand the reasons why I founded this enterprise, otherwise they can’t really understand my passion for what I do and why I do it.’

Services Offered

Sam Basso’s passion is working with companion dogs. This is what interests him the most. According to Sam Basso, there is no ˜one’ way that a person becomes a dog trainer. There isn’t a school or college degree that qualifies a person to be a dog trainer. Some people just grew up with animals. Others started out wanting to be a veterinarian, or they started out with competitive obedience. I just did it because I cared about dogs as pets. Thus, Sam Basso offers training that is tailored for pet owners.

Here are the services offered:

HOUSETRAINING PUPPY LESSONS BASIC OBEDIENCE ADVANCED OBEDIENCE EVALUATIONS BEHAVIOR MODIFICATION PROTECTION DOGS SEMINARS The common thread among all of the services offered is the focus on practical ownership and management of companion dogs.

Press Kit: Fact Sheet

SamTheDogTrainer.com Founded in 1996

First customer in 1997. Business was a struggle at first. A lot of new dog trainers aren’t aware of the need to have a passion for dogs, and that being a dog trainer is NOT a way to get rich and famous. It is for the sake of the dogs.

1998: Sam & Tom’s Dog TV begins airing on public access, Channel 29. The show was a weekly educational show about responsible dog ownership and fair dog laws. The show consisted of 100 episodes, each ½ hour long, airing for a period of 2 years. The show featured guest interviews, educational public service announcements, and other dog related topics.

2000: MCOA (Mastiff Club of America, Rescue, AKC) Guest Speaker in Oklahoma City, OK.

2000: Guest speaker for Northwest Veterinary Manager’s Group

2000: Sam Basso begins training with Armin Winkler

2001: Sam Basso is invited to be on the Board of Advisor’s for WSU’s Pet Expo. Sam Basso is one of the featured speakers at the event.

2001: Sam Basso makes an impromptu speech at a Seattle City Council public meeting concerning their dog bite laws. Sam Basso works behind the scenes with fellow activists, especially those of D.O.G, to devise a new dog bite law and plan for educating the public about the need for changes.

2001: Sam Basso is a guest on radio’s Ask The Vet radio show

2002: Sam Basso is invited again to be a guest on radio’s Ask The Vet radio show

2002: Sam Basso is again invited to be on the Board of Advisor’s for WSU’s Pet Expo. Sam Basso is one of the featured speakers at the event.

2002: MCOA (Mastiff Club of America, Rescue, AKC) Guest Speaker in Portland, OR

2004: SSRR (Southern States Rottweiler Rescue) Featured Speaker in Monroe, LA

2006: Relocation to Phoenix, Arizona; became Head Trainer for Paws to Play doggie daycare in Scottsdale, AZ; started doing group classes, board and train program, continued doing private lessons; volunteer rescue work.

Press Kit: Story Ideas

Arrange or attend a live radio or TV call in show, or set up a written Q & A column

Studies indicate that up to 90% of all dog owners report some behavioral problems with their pet, with an average of 4.7 problems per dog. Of animals taken to shelters, between 50% to 70% are euthanized because of behavioral problems, mainly because of biting. Pet owners have a great need for information and are interested in getting answers to the problems that they face. Many dog problems are left untreated.

What do should the public do about dog biting incidents? Arrange a debate!

Sam Basso is an excellent debater and he knows his facts. Breed bans and other harsh penalties ARE NOT the solution to fixing our dog bite problems. Proper pet selection, breeding, socialization, training, and management are the keys to success. According to studies, approximately 35% of the public are afraid of pet animals. Even though no one wants to be hurt by a dog, laws shouldn’t be dictated by perceptions of threat, when no threat exists.

Arrange or attend a seminar

Sam Basso is an excellent public speaker. Attendees generally state that his pet seminars were the best they had ever seen.

How do you choose the right dog for your home?

There are many factors to consider when choosing a pet. Sam Basso can give you lots of great ideas on how to pick the right dog.

Animal rights or animal nuts?

Sam Basso states: Animal rights activists believe that animals are better off wild than domesticated. Their arguments are based upon emotional reasoning, not scientific or traditionally moral reasoning. Their ultimate goal is the extinction of all domesticated animals. That’s why they urge you to adopt a dog from a shelter, to feed your dog a vegetarian diet, and why they are always trying to enact laws to stop the breeding of animals. If they had their way, there would never again be a German Shepherd or Labrador Retriever or mixed breed domestic dog. They would have us stop owning and breeding dogs altogether. Many of the animal rights advocates push an agenda that results in the banning of our dogs in natural areas. They believe that the world is for wild animals, not for humans or domesticated animals. That’s why they oppose using dogs for hunting, breeding, hiking, working, companionship, and dog sports. They will put up with people living with dogs, but they are often against training dogs because they feel that it is unnatural. They are against, or uncomfortable with, using Dominance or Corrections when training a dog. Because of their unrealistic viewpoint on the nature and function of the domestic dog, they make it impossible for people to have truly well trained dogs. It is our job to convert the animal rights activists into animal welfare activists. Many of them have a good heart towards animals, they just are going about helping them in the wrong way. I am an animal welfare activist. I believe in promoting the welfare of all animals, domestic and wild. But, I am realistic about how the world works and I am not trying to create a false utopia

Should we ban dangerous dog breeds?

Sam Basso states: Breed-specific legislation doesn’t get at the root of the dog bite problem: the need for proper training and supervision. Any breed is safe when properly trained and supervised; any breed can have abnormal specimens; and any breed can be modified to make it more aggressive. Banning some breeds just encourages people to switch to others.

What makes us unique?

Sam Basso is a dog trainer with a mission. Sam Basso noticed an alarming trend that cities all across the U.S. were considering and passing breed ban legislation. Sam’s outrage over the mistreatment and neglect of dogs by their owners, and the overreaction by the public by banning certain breeds of dog, gave Sam Basso a mission: to educate the public about responsible dog ownership. Sam Basso decided the focus of the business would be working with companion dogs and their owners, and on the side, Sam Basso would speak out for responsible dog ownership and reasonable dog laws.

Commentary on any dog related product, service, story or event

Because Sam Basso is so closely involved with pet owners, dog politics and other dog related issues, he is an excellent source for story information. He can also refer you to others in different fields that can also offer expert opinions on a wide range of pet related topics. He is also available for pet product reviews and endorsements. CONTACT INFO: Sam Basso Dog Trainer and Behaviorist Phoenix Area: (602) 708-4531 [email protected]